Remember Vine? Yeah, TikTok kinda ate its lunch (and everyone else’s for that matter). It’s become a social media monster, with millions (actually, billions) hooked on its bite-sized videos. But just how many people use TikTok? Buckle up, data lovers, because we’re diving into the mind-blowing world of TikTok user stats.
How Many People Use TikTok? How Many Scrollers are Out There?
Just how many people use TikTok, you ask? Hold onto your hats, because as of October 2023, according to new research done by the Pew Research center, a whopping 1 BILLION people use TikTok every month (monthly active users). That’s right, a billion with a “B”. That puts TikTok in the social media big leagues, ranking sixth globally behind the usual suspects like Facebook and YouTube.
From Crickets to Chorus: TikTok’s Growth Story
Remember 2018? Back then, TikTok was just a wee little app with 55 million users. But then, things got crazy. By 2020, that number had skyrocketed to 689 million, and in 2021, it officially smashed the 1 billion user mark. That’s some serious growth, folks!
Who’s Scrolling the Most?
TikTok might seem like a haven for Gen Z, and you wouldn’t be wrong. In the US, 60% of users fall between 16 and 24 years old. But hold on, grandparents, TikTok isn’t just for the young’uns! 32% of US users are over 25, proving age is just a number when it comes to epic dance challenges and hilarious cat videos.
And guess what? It’s not just a boys’ club either. While 56% of US users are female, 44% are male, showing TikTok is pretty gender-neutral when it comes to getting your scroll on.
Why is TikTok So Popular?
So, what’s the secret sauce behind TikTok’s success? Here are a few reasons why it’s got us all hypnotized:
- Easy to Use: No need for a PhD in social media. TikTok’s interface is smooth and user-friendly, even for grandma’s first foray into the digital world.
- Creativity on Fire: Unleash your inner Spielberg! TikTok lets you create short, sweet videos that can be funny, informative, or just plain weird (and we love that).
- Tailored to You: Ever feel like your phone knows you better than your dog? TikTok’s algorithm is on point, suggesting videos you’ll actually care about (bye-bye, endless cat fails).
- The Scroll Never Ends: Like a bottomless bag of chips, TikTok is designed to keep you scrolling. Endless feeds, autoplay…it’s a recipe for procrastination perfection (or disaster, depending on your perspective).
The TikTok Takeaway:
TikTok isn’t going anywhere anytime soon. With its massive user base and ever-growing popularity, it’s a force to be reckoned with. So, whether you’re a seasoned scroller or a social media newbie, there’s a place for you on TikTok. Just be warned: once you start, it’s hard to stop…and that might not be a bad thing.
P.S. Want to geek out on more stats? Check out the original Pew Research Center report here: Americans’ Social Media Use
