Email marketing can help you get more business, especially if you use it properly. Most companies could improve their campaigns to make them more effective, however.
First, you need to get people to open your emails rather than relegating them to their trash or spam folders. This means you need to have a subject line that doesn’t sound like spam and that intrigues people. Keep the length of your subject to approximately 30 to 50 characters.
Next, you will want to make it worth your customers’ while for them to open the message. If they know that the email will contain a special coupon, information on a sale or other incentive, they are more likely to actually read the email.
Don’t send email marketing messages too frequently, or your customers will stop reading them or ask to be removed from the list. You want to figure out the optimum time frame where the emails remind them about your company and all you have to offer but don’t annoy your customers.
Changing the layout and format of your messages can also help to improve the results of email marketing campaigns. You may want to test out different times and frequencies of emails to see which seem to get the best response. You can also test out different types of subject lines and different messages to see which work the best by sending different groups of people different messages.
Tailor your emails to the people who are going to receive them. This will help people stay interested since they know that the messages are more likely to be relevant to them. This can be a little more work, but the results will be worth it.
These days people are more and more likely to check their emails using their smart phones, so you should make sure that the format of your message will look good and be readable on these devices as well as on computer screens.
Finally, you want to make sure that your emails are readable by people with different types of email accounts and different service providers. Some of the email vendors have testing tools you can use to verify that the email will work, so make use of these.
